Generator Slug URL

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What is a URL slug and why does it matter for SEO?

A URL slug is the human-readable part of a web address that identifies a specific page. In https://example.com/en/how-to-make-coffee, the slug is how-to-make-coffee. Search engines read URL slugs as relevance signals for the page topic. Google's John Mueller has confirmed that while slugs are not a dominant ranking factor, a URL containing the primary keyword is slightly easier to rank than a URL with random numbers or generic identifiers. More importantly, keyword-rich slugs improve click-through rate (CTR) in search results because users see the relevant term in the URL before clicking.

Hyphens vs underscores, and character normalisation rules

Google treats hyphens as word separators but underscores as part of a single word — so best-coffee-shops is indexed as three separate words while best_coffee_shops is treated as one word "bestcoffeeshops". Always use hyphens. Our tool automatically normalises special characters across 6 languages: Turkish (ğ→g, ş→s, ı→i, ç→c, ü→u, ö→o), German (ä→ae, ö→oe, ü→ue, ß→ss), French (é→e, ç→c, à→a), Spanish (ñ→n, á→a), Italian (è→e) and Portuguese (ã→a, ç→c). Pair with our Word Counter to optimise content length, and our QR Code Generator to make your page instantly scannable.